Decay rankingGET /api/growth/admin/decay/latest
No decay snapshots for this week yet -- the weekly job has not run, or every ad is below the noise floor.
Digest previewweek of 2026-10-25, built on demand, never sent from here
Weekly Creative Digest: Oct 25 to Oct 31, 2026
Creative decay ranking
No ad insights yet: the Meta pull has not run with credentials.
Spend split vs. exploration floor
Hard-coded exploration floor: 15% of weekly ad spend held for new or untested creative, regardless of what the decay ranking recommends pulling.
Exploration-spend tagging is not wired yet; this section activates when campaigns carry an exploration label.
Booking truth by campaign
No bookings attributed to a marketing campaign in this window.
Journal
Every retirement decision needs a corresponding decisions-journal entry. The journal, and its overdue-entry tracking, live in the seesight-tours-web repo at docs/marketing/journal/, outside this module.