Decisions journaldocs/marketing/journal/*.md, read live from GitHub
008008: marketing.tripshepherd.com control tower, read-first, in the seesight-ads repo007007: seesight-ads adopted as the engine's actuator and warehouse layer; identity graph deployed on exact keys, no fingerprinting006006: All marketing lifecycle sends run growth-native; the comms automation engine stays untouched005005: Behavior analytics is GA4 through the existing GTM, dataLayer-only; no new vendors004004: Lifecycle flows ship email-first; marketing SMS deferred pending a compliance pass003003: Brand-defense Search launches in 6 markets: Niagara Falls CA, Toronto, Niagara Falls USA, Austin, Halifax, San Antonio002002: Conversion feeds go direct from the backend; sGTM deferred to phase 2001001: Marketing Engine v1 core lives in a new boat-os module, `modules/growth`